Insights
Connected strategy and roadmapping, grounded in practice
Research notes, cases and practical questions where strategy methods, roadmapping software, governed AI and organisational reality meet.
RNLI · cross-sector roadmapping
The roadmap is not the result
What the RNLI case teaches about convening distributed expertise, making choices and building strategic capability that survives beyond one workshop.
ABB · energy-management strategy
Digital transformation is not a technology shopping list
The ABB/IfM energy-management work illustrates how roadmapping can connect customer value, technology, process, people and capability before solutions are selected.
Living roadmaps · governance
Why roadmaps die after the workshop, and how to keep them alive
A practical operating model for keeping roadmapping alive through ownership, review triggers, decision history, resource reconciliation and governed AI support.
Physical, digital and hybrid practice
Sticky notes are excellent workshop tools - and poor organisational memory
Physical formats lower participation barriers and support collective sense-making. Their weaknesses appear when outputs must be governed, reused and updated.
Software requirements · evidence and continuity
What roadmapping software must preserve
A research-informed requirements guide for evaluating roadmapping software beyond timeline graphics and feature lists.
Innovation software · systems and continuity
Innovation management software is not an idea inbox
A research-informed guide to evaluating innovation software as a connected management system, not only a channel for collecting and ranking ideas.
Toolkits · roadmapping as a platform
From management tools to a connected digital innovation toolkit
What research by Rob Phaal, Clive Kerr and colleagues says about selecting, combining and deploying management tools, and how those principles change the design of innovation software.
AI companion · human control
What an integrated AI companion should do in strategy work
A practical guide to using AI across connected strategy work without hiding the method, weakening evidence or outsourcing strategic judgement.
Innovation roadmapping · method guide
Innovation roadmapping: from opportunities to commitment
How innovation roadmapping connects signals, opportunities, strategic choices, capabilities, initiatives and resources without turning every idea into a promise.
Technology roadmapping · method guide
Technology roadmapping: from market need to capability choice
A practical explanation of technology roadmapping, T-Plan and the relationships between market drivers, products, technologies, capabilities and investment choices.
Product roadmapping · method guide
Product roadmapping beyond the feature timeline
How strategic product roadmapping connects market change and customer value to product attributes, enabling capabilities, technologies and delivery choices.
Strategic roadmapping · foundations
Strategic roadmapping: from intent to coherent action
A research-led guide to strategic roadmapping, roadmap architecture, workshop participation and the governance required to connect intent with action.
Roadmap types · comparison guide
Strategic, innovation, product and technology roadmaps compared
What strategic, innovation, product and technology roadmapping have in common, where they differ and how several roadmaps can work as one connected planning system.
Roadmapping misperceptions · practitioner series
11 roadmapping myths and what practitioners should do instead
A practitioner-led series correcting 11 common roadmapping misconceptions, from confusing roadmaps with project plans to treating roadmapping as a one-time document exercise.
Roadmapping Roadmapping · research to practice
Roadmapping Roadmapping: design the system before scaling the maps
How the R2 method applies roadmapping to roadmapping itself, helping organisations define purpose, process, governance, capability and digital support before attempting to scale.
More research notes are in development.