From Workshop to Workflow

Turn workshops into living innovation roadmaps. Connect signals, SWOT, scenarios, ideas and actions across 50+ strategy tools so every decision flows into the next.

Now in Early Access

Ecosystem
SWOT
TOWS
Roadmap

Data flows between tools automatically · AI-Native · MCP-Enabled

Built on world-class expertise

Developed in collaboration with one of the world's leading institutions for manufacturing and innovation management — combining 50+ years of proven frameworks with AI-native technology.

earlyaccess.innovationflow.app
InnovationFlow — strategic planning workspace with connected PESTLE, SWOT, TOWS, and Roadmap tools

A growing toolkit for strategic innovation

50+ connected, AI-powered tools across the innovation lifecycle — grouped by what you're trying to do. Each one feeds the next via the platform's process flow, and we ship more every month.

Built-In AI Assistant

Every tool comes with an AI co-pilot. It suggests PESTLE trends, clusters brainstorm ideas, enriches SWOT items, spots gaps in your thinking — and learns from your flow's context.

Open via MCP

Built on the Model Context Protocol. Plug in your own AI models, proprietary data sources, or third-party tools — extend the platform without waiting for us.

01

Scan & Sense

6 tools

Pick up signals from the world before they hit your strategy.

PESTLE Analysis

Structure external scan evidence across political, economic, social, technological, legal, and environmental forces.

PESTLE Analysis screenshot

Trend Explorer

Track weak signals and trends by impact, maturity, timing, and domain.

Trend Explorer screenshot

Scenario Planning

Build plausible future worlds from critical uncertainties and signals.

Scenario Planning screenshot

Scenario Analysis

Evaluate options, triggers, risks, and responses across scenarios.

Scenario Analysis screenshot

Intelligence Needs Register

Capture decision-critical questions and route them into scouting work.

Intelligence Needs Register screenshot

Technology Scouting Modes

Record technology intelligence signals by Mine, Target, Scan, and Trawl modes.

Technology Scouting Modes screenshot

+ others, and
increasing every month

02

Diagnose & Map

12 tools

Understand the structure, actors, and capabilities you are working with.

SWOT Analysis

Separate strengths, weaknesses, opportunities, and threats for strategic diagnosis.

SWOT Analysis screenshot

Five Forces Analysis

Assess industry structure through rivalry, buyers, suppliers, substitutes, and new entrants.

Five Forces Analysis screenshot

Ecosystem Map

Visualise actors, relationships, dependencies, and value flows in a system.

Ecosystem Map screenshot

Stakeholder Map

Map actors, influence, interest, and engagement needs.

Stakeholder Map screenshot

Value Chain Analysis

Map primary and support activities to understand cost, differentiation, sustainability, and sourcing implications.

Value Chain Analysis screenshot

Value Mapping

Map value exchanges, missed value, destroyed value, and opportunities across stakeholders.

Value Mapping screenshot

Growth-Share Matrix

Compare portfolio units by market growth and relative share.

Growth-Share Matrix screenshot

Competence Map

Map resources, capabilities, routines, and core competences.

Competence Map screenshot

Competence Defensibility Scoring

Score whether competences are valuable, rare, hard to imitate, and organisationally supported.

Competence Defensibility Scoring screenshot

Capability Analysis

Score capabilities by strategic value, strength, imitability, and action need.

Capability Analysis screenshot

Customer Journey Map

Map customer stages, touchpoints, goals, emotions, frictions, and opportunities.

Customer Journey Map screenshot

Gap Analysis

Compare current and desired states and define actions to close gaps.

Gap Analysis screenshot

+ others, and
increasing every month

03

Strategise

9 tools

Turn diagnosis into direction and positioning.

TOWS Strategies

Turn SWOT factors into action strategies by cross-combining them.

TOWS Strategies screenshot

Business Aims

Capture strategic intent as aims, measures, horizons, owners, and confidence.

Business Aims screenshot

Generic Strategy Positioning

Clarify strategic posture by advantage type and market scope.

Generic Strategy Positioning screenshot

Adoption Curve

Map users, technologies, or behaviours across adoption stages.

Adoption Curve screenshot

Business Model Map

Map how an organisation creates, delivers, and captures value across nine building blocks.

Business Model Map screenshot

Customer-Value Fit

Test whether an offer fits real customer jobs, barriers, outcomes, and evidence.

Customer-Value Fit screenshot

Positioning Board

Clarify segment, category, alternatives, differentiators, value, proof, and confidence.

Positioning Board screenshot

Push/Pull Linking Grid

Link technology push to market pull to reveal matches, gaps, and roadmap candidates.

Push/Pull Linking Grid screenshot

OxF Analysis

Compare opportunity and feasibility to prioritise options.

OxF Analysis screenshot

+ others, and
increasing every month

04

Operations & Sourcing

7 tools

Decide what to do in-house, what to source, and how operations should mature.

Make / Buy / Partner / Build

Classify activities by strategic importance and capability to guide sourcing choices.

Make / Buy / Partner / Build screenshot

Product / Market Groups

Define product-market segments where winning needs to be evaluated.

Product / Market Groups screenshot

Key Success Factors

Capture what determines success in each product-market group.

Key Success Factors screenshot

Activity Inventory

Decompose organisational activities to a level where sourcing choices become meaningful.

Activity Inventory screenshot

MvB Scoring Workbench

Compare in-house and external options using weighted factors.

MvB Scoring Workbench screenshot

Operations Maturity Ladder

Assess current and target operations maturity for activities or competences.

Operations Maturity Ladder screenshot

Pricing Strategy Board

Structure pricing model, metric, value anchor, evidence, competitor references, margin, and risk.

Pricing Strategy Board screenshot

+ others, and
increasing every month

05

Sustainability

3 tools

Make sustainability a first-class input, not a footnote.

Double Materiality

Assess both impact materiality and financial materiality for sustainability topics.

Double Materiality screenshot

Sustainability Goal Coverage

Tag strategy items against selected sustainability goals and highlight blind spots.

Sustainability Goal Coverage screenshot

Circular Strategy Ladder

Classify circular actions such as reduce, reuse, repair, remanufacture, recycle, and recover.

Circular Strategy Ladder screenshot

+ others, and
increasing every month

06

Ideate, Plan & Deliver

4 tools

Translate strategy into ideas, a roadmap, and on-the-ground execution.

Idea Cloud

Support ideation, clustering, voting, and refinement of ideas.

Idea Cloud screenshot

Assumption Board

Turn uncertainty into hypotheses, tests, evidence, and decisions.

Assumption Board screenshot

Roadmap / Impact Grid

Sequence initiatives over time and prioritise them by impact, effort, dependency, or timing.

Roadmap / Impact Grid screenshot

Sales Funnel

Design the go-to-market funnel from awareness through retention.

Sales Funnel screenshot

+ others, and
increasing every month

07

Utilities

5 tools

Tools that get data in, out, and from the world around you.

AI Extractor

Extract structured candidate items from documents, notes, or research.

AI Extractor screenshot

API Connector

Pull external structured data into the workspace from any system.

API Connector screenshot

Table Input

Import spreadsheets, CSVs, and structured notes into mappable items.

Table Input screenshot

Table Output

Show connected tool data in a structured table or export view.

Table Output screenshot

QR Participant Input

Collect live workshop submissions through QR / access-code forms on phones.

QR Participant Input screenshot

+ a bunch of others to
help you work with your data

New tools ship every month — driven by the frameworks our customers use.

Need a framework we don't have yet? Tell us — we'll build it.
EU-Hosted · GDPR Compliant · Role-Based Access · Real-Time Collaboration · SOC 2 Infrastructure

See it in action

Real screenshots from a live innovation strategy flow — where the output of one tool feeds the next, all the way to a connected roadmap.

Strategic roadmap with timeline view, colour-coded lanes, and inter-item linkages

Roadmap & Impact Grid — Timeline view with linked items flowing in from TOWS strategies and Idea Cloud

Customer Journey Map with stages, touchpoints, and tagged moments across the journey

Customer Journey Map — Map stages, touchpoints, and opportunities across the full journey

Push/Pull Linking Grid matching technology push against market pull across quadrants

Push/Pull Linking Grid — Match technology push to market pull to surface roadmap candidates

How it works

Three steps from blank canvas to a connected innovation system.

1

Design Your Flow

Drag tools onto the canvas and connect them. Each connection carries data forward — define what flows where.

2

Fill In Your Data

Run your workshop. Teams enter trends, SWOT items, ideas — each tool has a focused, purpose-built interface.

3

Watch It Connect

Data flows downstream automatically. Your PESTLE trends inform your SWOT. Your strategies feed your roadmap. AI enriches every step.

One platform, four kinds of roadmap

Strategic, product, technology, innovation — whichever roadmap you're building, our toolbox above feeds straight in.

Strategic Roadmap

Move from environmental scan to strategic direction to an executable sequence. PESTLE, Five Forces, SWOT and Business Aims feed into a roadmap that stays alive between sessions.

Product Roadmap

Sequence product bets across customer-value fit, business model, market positioning and adoption. Tie every roadmap item back to the customer evidence and assumptions behind it.

Technology Roadmap

Layer market, product and technology over time. Technology Scouting, Push/Pull linking, capability scoring and a multi-lane roadmap turn intelligence into a sequenced delivery plan.

Innovation Strategy

Run the full innovation arc: trend scanning, ecosystem mapping, ideation, assumption testing and capability building — connected, AI-augmented, and grounded in proven frameworks.

Strategic Partnership

World-Leading Expertise,
Built In

InnovationFlow turns workshop outputs into connected strategy workflows: trends, SWOT, scenarios, ideas and roadmap actions stay linked, traceable and ready to update.

It is built in collaboration with one of the world's leading institutions for manufacturing and innovation management, combining AI-native software with 50+ years of proven innovation frameworks.

AI-Native Software

MCP-enabled platform where your trends inform your SWOT, your strategies spark ideas, and AI spots the gaps — you make the decisions.

World-Class Expertise

Access consultants with 50+ years of proven frameworks in strategy, technology management, and innovation — now digitised as living software.

Industrial Associates Network

Connect with a network of industrial associates — organisations across sectors who've battle-tested these approaches and continue to shape best practice.

Workshop Facilitation

From setup to strategy sessions — experienced facilitators can run innovation workshops for your team, with outputs flowing directly into the platform.

Security & hosting

InnovationFlow runs in our EU cloud by default. When your data can't leave the building, we can deploy the whole platform — and its AI — inside your own environment.

Every plan

Managed cloud

The default. A fully managed SaaS hosted in the EU on SOC 2 Type II infrastructure — encrypted in transit and at rest, with row-level security and role-based access. Nothing to install; you're working in minutes.

Enterprise

On-premise / private cloud

Deploy the entire platform — and its AI — inside your own infrastructure or private cloud (VPC). Your data never leaves your environment, and AI can run against a self-hosted or local model, so sensitive content is never sent to an external provider.

EU data residency GDPR compliant Encryption in transit & at rest Role-based access & row-level security SOC 2 infrastructure

On-premise deployment and private, local AI are part of our Enterprise plan, priced to your environment. Tell us about your requirements and we'll scope the right setup.

Talk to us about Enterprise

Pricing

Try InnovationFlow free for 30 days — full access, no credit card. When you're ready to roll it out across your team, we'll help you find the right plan.

Free for 30 days

Start free for 30 days

Explore the whole platform on us — no credit card, no commitment. Build real innovation flows with your team and see the value before you pay a thing.

  • Full access to every tool and the built-in AI assistant
  • Real-time collaboration — invite your whole team and work together live
  • No credit card required to get started
  • Keep your work — everything you create carries over when you upgrade
Start free trial

Standard Plans

Team and Enterprise plans for rolling InnovationFlow out across your organisation. Tell us what you need and we'll find the right fit.

Enquire
Partner programme

For consultancies & innovation agencies

We're building InnovationFlow alongside the people who run strategy and innovation work for a living. Partner with us to deliver sharper engagements, give clients lasting value — and help shape where the platform goes next.

Become a partner

White-label client delivery

Run workshops and engagements in your own brand, and hand clients a living roadmap they keep using long after the project ends.

Preferential partner pricing

Locked-in partner rates so your margins stay healthy as you roll InnovationFlow out across more client engagements.

Referral & revenue share

Earn on the clients you bring onboard, with referral and revenue-share arrangements built around how you work.

Roadmap influence & a direct line

Direct input on features and priorities, early access to new tools, and a direct line to the team that builds the product.

Get in touch

Want to discuss your requirements or book a personal call? Fill in the form and we'll get back to you.

Frequently asked questions

What is InnovationFlow?
InnovationFlow is a web-based platform for collaborative strategic innovation workflows. It lets teams design connected processes from a growing toolkit of 50+ frameworks — trend exploration, ecosystem mapping, scenario planning, business model canvas, SWOT/TOWS, assumption boards, stakeholder maps and more — where the outputs flow automatically into a living innovation roadmap.
What methodology does InnovationFlow use?
InnovationFlow is built on a structured approach to technology and innovation management developed at one of the world's leading institutions, connecting environmental scanning with strategy formulation and implementation. The platform digitises and extends these proven frameworks — roadmapping, scenario planning, SWOT/TOWS, stakeholder mapping, ecosystem analysis — as living, AI-enhanced software.
What does "AI-native" mean?
AI-native means the entire platform is designed from the ground up around AI capabilities — it's not a chatbot bolted onto existing software. InnovationFlow uses the Model Context Protocol (MCP) so AI can see and reason across your full innovation process: outputs from one tool feed the inputs of another, and AI spots the gaps. The data structures, workflows, and UX are all built for AI to work alongside you, not as an afterthought.
Can I use it with my team?
Yes. InnovationFlow supports team collaboration with role-based access. You can invite team members to your workspace as facilitators, editors, or viewers, and work together in real time on the same innovation processes.
Is my data secure?
Yes. Core application data is stored in the EU on SOC 2 Type II certified infrastructure with encryption at rest and in transit. We use row-level security policies, role-based access controls, and have data processing agreements with all infrastructure providers. See our privacy policy for full details.
Which strategy and innovation frameworks are included?
InnovationFlow includes 50+ connected tools across the innovation lifecycle: PESTLE analysis, trend radar, scenario planning, SWOT and TOWS, Five Forces, ecosystem mapping, stakeholder mapping, business model mapping, assumptions, roadmap planning, sustainability tools, sourcing decisions and more. The key difference is that outputs from one framework can flow directly into the next instead of being copied between slides, spreadsheets and whiteboards.
Can InnovationFlow be used for AI strategy workshops?
Yes. InnovationFlow is designed for facilitated strategy and innovation workshops where teams scan trends, diagnose options, generate ideas and build roadmaps together. AI can help suggest, cluster and enrich items, while humans remain in control of what enters the workspace and what continues downstream.
How is InnovationFlow different from whiteboards or spreadsheets?
Whiteboards and spreadsheets are useful for one-off workshop artefacts, but they do not preserve the flow between tools. InnovationFlow keeps strategy work connected: a PESTLE signal can inform a SWOT item, a TOWS strategy can become a business aim, and ideas can become roadmap items with lineage and change history still visible.
Can InnovationFlow be self-hosted or run on-premise?
Yes. The managed EU cloud is the default and suits most organisations, but for regulated or security-sensitive environments the entire platform can be deployed inside your own infrastructure or private cloud (VPC) — so your data never leaves your environment. On-premise deployment is part of our Enterprise plan, priced to your setup. Get in touch and we'll scope it with you.
Can we use our own or a local AI model?
Yes. On Enterprise, you can run InnovationFlow's AI features against a self-hosted or local model, or bring your own provider key, so sensitive content is never sent to an external AI service. Because the platform is built on the Model Context Protocol (MCP), it's designed to plug into different AI models rather than being locked to one.

Ready to turn your workshops into workflows?

Join our Early Access programme — free to explore, no commitment.

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