From Workshop
to Workflow
Strategic planning software that combines AI-native tools with frameworks from one of the world's leading innovation research institutes. Your trends inform your SWOT. Your strategies spark ideas. Your ideas shape the roadmap.
Now in Early Access
Data flows between tools automatically · AI-Native · MCP-Enabled
Built on world-class expertise
Developed in collaboration with one of the world's leading institutions for manufacturing and innovation management — combining 50+ years of proven frameworks with AI-native technology.
A growing toolkit for strategic innovation
50+ connected, AI-powered tools across the innovation lifecycle — grouped by what you're trying to do. Each one feeds the next via the platform's process flow, and we ship more every month.
Built-In AI Assistant
Every tool comes with an AI co-pilot. It suggests PESTLE trends, clusters brainstorm ideas, enriches SWOT items, spots gaps in your thinking — and learns from your flow's context.
Open via MCP
Built on the Model Context Protocol. Plug in your own AI models, proprietary data sources, or third-party tools — extend the platform without waiting for us.
Scan & Sense
6 toolsPick up signals from the world before they hit your strategy.
PESTLE Analysis
Structure external scan evidence across political, economic, social, technological, legal, and environmental forces.
Trend Explorer
Track weak signals and trends by impact, maturity, timing, and domain.
Scenario Planning
Build plausible future worlds from critical uncertainties and signals.
Scenario Analysis
Evaluate options, triggers, risks, and responses across scenarios.
Intelligence Needs Register
Capture decision-critical questions and route them into scouting work.
Technology Scouting Modes
Record technology intelligence signals by Mine, Target, Scan, and Trawl modes.
+ others, and
increasing every month
Diagnose & Map
12 toolsUnderstand the structure, actors, and capabilities you are working with.
SWOT Analysis
Separate strengths, weaknesses, opportunities, and threats for strategic diagnosis.
Five Forces Analysis
Assess industry structure through rivalry, buyers, suppliers, substitutes, and new entrants.
Ecosystem Map
Visualise actors, relationships, dependencies, and value flows in a system.
Stakeholder Map
Map actors, influence, interest, and engagement needs.
Value Chain Analysis
Map primary and support activities to understand cost, differentiation, sustainability, and sourcing implications.
Value Mapping
Map value exchanges, missed value, destroyed value, and opportunities across stakeholders.
Growth-Share Matrix
Compare portfolio units by market growth and relative share.
Competence Map
Map resources, capabilities, routines, and core competences.
Competence Defensibility Scoring
Score whether competences are valuable, rare, hard to imitate, and organisationally supported.
Capability Analysis
Score capabilities by strategic value, strength, imitability, and action need.
Customer Journey Map
Map customer stages, touchpoints, goals, emotions, frictions, and opportunities.
Gap Analysis
Compare current and desired states and define actions to close gaps.
+ others, and
increasing every month
Strategise
9 toolsTurn diagnosis into direction and positioning.
TOWS Strategies
Turn SWOT factors into action strategies by cross-combining them.
Business Aims
Capture strategic intent as aims, measures, horizons, owners, and confidence.
Generic Strategy Positioning
Clarify strategic posture by advantage type and market scope.
Adoption Curve
Map users, technologies, or behaviours across adoption stages.
Business Model Map
Map how an organisation creates, delivers, and captures value across nine building blocks.
Customer-Value Fit
Test whether an offer fits real customer jobs, barriers, outcomes, and evidence.
Positioning Board
Clarify segment, category, alternatives, differentiators, value, proof, and confidence.
Push/Pull Linking Grid
Link technology push to market pull to reveal matches, gaps, and roadmap candidates.
OxF Analysis
Compare opportunity and feasibility to prioritise options.
+ others, and
increasing every month
Operations & Sourcing
7 toolsDecide what to do in-house, what to source, and how operations should mature.
Make / Buy / Partner / Build
Classify activities by strategic importance and capability to guide sourcing choices.
Product / Market Groups
Define product-market segments where winning needs to be evaluated.
Key Success Factors
Capture what determines success in each product-market group.
Activity Inventory
Decompose organisational activities to a level where sourcing choices become meaningful.
MvB Scoring Workbench
Compare in-house and external options using weighted factors.
Operations Maturity Ladder
Assess current and target operations maturity for activities or competences.
Pricing Strategy Board
Structure pricing model, metric, value anchor, evidence, competitor references, margin, and risk.
+ others, and
increasing every month
Sustainability
3 toolsMake sustainability a first-class input, not a footnote.
Double Materiality
Assess both impact materiality and financial materiality for sustainability topics.
Sustainability Goal Coverage
Tag strategy items against selected sustainability goals and highlight blind spots.
Circular Strategy Ladder
Classify circular actions such as reduce, reuse, repair, remanufacture, recycle, and recover.
+ others, and
increasing every month
Ideate, Plan & Deliver
4 toolsTranslate strategy into ideas, a roadmap, and on-the-ground execution.
Idea Cloud
Support ideation, clustering, voting, and refinement of ideas.
Assumption Board
Turn uncertainty into hypotheses, tests, evidence, and decisions.
Roadmap / Impact Grid
Sequence initiatives over time and prioritise them by impact, effort, dependency, or timing.
Sales Funnel
Design the go-to-market funnel from awareness through retention.
+ others, and
increasing every month
Utilities
5 toolsTools that get data in, out, and from the world around you.
AI Extractor
Extract structured candidate items from documents, notes, or research.
API Connector
Pull external structured data into the workspace from any system.
Table Input
Import spreadsheets, CSVs, and structured notes into mappable items.
Table Output
Show connected tool data in a structured table or export view.
QR Participant Input
Collect live workshop submissions through QR / access-code forms on phones.
+ a bunch of others to
help you work with your data
New tools ship every month — driven by the frameworks our customers use.
Need a framework we don't have yet? Tell us — we'll build it.See it in action
Real screenshots from an innovation strategy flow — trends feeding into analysis, strategies sparking ideas, ideas shaping the roadmap.
Roadmap & Impact Grid — Timeline view with linked items flowing in from TOWS strategies and Idea Cloud
Idea Cloud — AI-powered clustering with strategies flowing in from TOWS analysis
Ecosystem Map — Visualise actors, relationships, and competitive dynamics
How it works
Three steps from blank canvas to a connected innovation system.
Design Your Flow
Drag tools onto the canvas and connect them. Each connection carries data forward — define what flows where.
Fill In Your Data
Run your workshop. Teams enter trends, SWOT items, ideas — each tool has a focused, purpose-built interface.
Watch It Connect
Data flows downstream automatically. Your PESTLE trends inform your SWOT. Your strategies feed your roadmap. AI enriches every step.
One platform, four kinds of roadmap
Strategic, product, technology, innovation — whichever roadmap you're building, our toolbox above feeds straight in.
Strategic Roadmap
Move from environmental scan to strategic direction to an executable sequence. PESTLE, Five Forces, SWOT and Business Aims feed into a roadmap that stays alive between sessions.
Product Roadmap
Sequence product bets across customer-value fit, business model, market positioning and adoption. Tie every roadmap item back to the customer evidence and assumptions behind it.
Technology Roadmap
Layer market, product and technology over time. Technology Scouting, Push/Pull linking, capability scoring and a multi-lane roadmap turn intelligence into a sequenced delivery plan.
Innovation Strategy
Run the full innovation arc: trend scanning, ecosystem mapping, ideation, assumption testing and capability building — connected, AI-augmented, and grounded in proven frameworks.
Strategic Partnership
World-Leading Expertise,
Built In
InnovationFlow is built in collaboration with one of the world's leading institutions for manufacturing and innovation management. This isn't just a software tool — it's a fusion of AI-native technology with over 50 years of proven innovation frameworks.
Together, we offer something no one else can: seamless strategic planning software integrated with world-class consulting expertise and access to a network of industrial associates who've battle-tested these frameworks in the real world.
AI-Native Software
MCP-enabled platform where your trends inform your SWOT, your strategies spark ideas, and AI spots the gaps — you make the decisions.
World-Class Expertise
Access consultants with 50+ years of proven frameworks in strategy, technology management, and innovation — now digitised as living software.
Industrial Associates Network
Connect with a network of industrial associates — organisations across sectors who've battle-tested these approaches and continue to shape best practice.
Workshop Facilitation
From setup to strategy sessions — experienced facilitators can run innovation workshops for your team, with outputs flowing directly into the platform.
Pricing
InnovationFlow is currently in Early Access — free to explore. For organisations that want a closer partnership, the Founders Circle offers a premium, hands-on experience.
Founders Circle
Beyond Early Access. Join as a founding partner for a personalised, close-touch experience — with locked-in pricing and a direct line to the team that builds the product.
- Locked-in pricing for 3 years — guaranteed, regardless of future price changes
- Roadmap influence — direct input on features and priorities
- Priority support with direct access to the founding team
- Annual consultation day — a complimentary strategy session with our expert consultants, every year, for life
Standard Plans
Team and enterprise plans are coming soon. Get in touch and we'll find the right fit for your organisation.
EnquireGet in touch
Want to discuss your requirements or book a personal call? Fill in the form and we'll get back to you.
Frequently asked questions
What is InnovationFlow?
What methodology does InnovationFlow use?
What does "AI-native" mean?
Can I use it with my team?
Is my data secure?
Ready to turn your workshops into workflows?
Join our Early Access programme — free to explore, no commitment.