A worked industrial example
Follow the reasoning behind a technology choice.
A fictional pump manufacturer is choosing a retrofit monitoring approach. The next commitment is a field pilot, subject to bench qualification and installation evidence.
Illustrative scenario. Select a card to trace its connections and inspect the evidence. This is an interactive method example.
Why: customer needs
What: product functions
How: technology options
Evidence and next decisions
N1 · Customer need
Reduce unexpected stoppages
Maintenance teams need enough warning to intervene before a developing fault causes a stoppage. The benefit needs checking with representative customers.
Evidence to check
Customer interviews and maintenance records are needed. No benefit has been validated in this example.
Ownership and connections
Owner: Service lead
Connects to: F1 · Detect developing deterioration
The resource check
Two good projects. One engineering team.
Monitoring pilot preparation needs four engineer-months in Q1. A competing seal redesign needs three. Change the available capacity and see whether both fit.
One engineer-month means one person working full time for one month. Real planning also needs a check of specific skills and other commitments.
Explore a constraint; these are illustrative estimates.
Q1 demand
4 engineer-months
Illustrative Q1 budget
€60,000
Within capacity: 2 engineer-months remain.
When demand exceeds capacity, agree whether to change scope, sequence or qualified capacity. The model does not choose for you.
Use the example with your team
A decision brief, evidence register, linking grid and resource worksheet.
How the linking grid worksSeparate a product function from the technology that may deliver it.
Method sources
- Phaal, Farrukh and Probert (2001). T-Plan: The fast start to Technology Roadmapping. IfM, University of Cambridge. Original source
- Phaal and Muller (2009). An architectural framework for roadmapping: Towards visual strategy. Technological Forecasting and Social Change, 76(1), 39-49. Original source
- Phaal, Chaskel, Gonzalez Nakazawa and Ross (2024). Roadmapping Roadmapping: Strategic planning for roadmapping systems. Frontiers of Engineering Management, 11, 516-527. Original source
The drawings, scenario and worksheets are original InnovationFlow material informed by these sources.
Explore your own roadmapping question
Book a 45-minute discussion about your product and technology roadmap. Tell us which decision or dependency your team is working through.
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