01
Preserve the why
Keep evidence, assumptions and strategic choices attached to the initiatives they create.
Strategy and technology roadmapping software
Build your roadmap. Keep the reasoning.
Connect evidence, technology choices and team priorities in one planning workspace. See why initiatives matter, what they depend on, and how people and budget shape the plan.
No credit card for the trial. Personal demos take 45 minutes.
Work with your own team and the integrated AI companion. Add expert support when you need it.
For manufacturing and physical-technology companies, and their R&D, innovation and strategy teams.
How your team works in InnovationFlow
From a customer need to a reasoned roadmap.
A team is considering a new product direction. The steps stay connected: outputs can feed the next tool, and the team reviews what continues.
01
Start with the need
Capture customer needs, observations and sources. Separate evidence from assumptions before choosing a solution.
Open the full product view
02
Compare the options
Connect needs to possible responses. Use the methods your question requires to discuss value, feasibility and unresolved questions.
Open the full product view
03
Plan, then keep reviewing
Bring selected initiatives into the roadmap. Review timing, dependencies, people and budget, and retain the reason when the plan changes.
Open the full product view
Real product views with illustrative bicycle-project content, not client data.
Explore a worked planning exampleWhy strategy fragments
Great workshops produce great outputs. Then Monday happens.
Signals sit in documents. Analysis lives on whiteboards. Priorities move into spreadsheets. The roadmap becomes a presentation nobody can confidently update. The links between evidence, choices and action disappear.
InnovationFlow keeps that story connected and ready to continue.
02
Move without copy-paste
Let reviewed outputs move between methods while retaining their source and context.
03
Adapt without starting over
Update evidence, decisions, timing and resources while keeping the strategic record understandable.
Choose the methods your question needs.
Start with a small, useful flow. Connect more tools as your question develops. These examples are a starting point within the wider toolkit.
Understand what is changing
Organise external developments, identify patterns and explore different futures.
Make a considered choice
Compare options against evidence, strategic aims and explicit criteria.
Build and review the pathway
Connect aims, initiatives and risks to a roadmap and keep reviewing the route.
The full library also covers sustainability, capabilities, sourcing, participation and sharing between teams.
Explore all 56 tool guidesOne companion, across the whole workflow
AI that understands the process, not only the prompt.
The InnovationFlow AI Companion works with the context of your connected workspace. Ask it to design a flow, explain a method, structure evidence, find gaps, add proposals to the right tool or connect analysis to a roadmap.
AI assists. Your team decides.
AI-generated work follows workspace permissions and review. Facilitators decide what becomes part of the strategic record.
Build the flow
Describe the objective and get help selecting, sequencing and connecting the right strategy tools.
Apply the method
Ask how to run a PESTLE, structure a technology roadmap or turn SWOT factors into defensible choices.
Work across the workspace
Summarise evidence, compare perspectives, identify gaps and carry context between connected tools.
Create structured work
Propose trends, SWOT items, ideas, relationships and roadmap actions inside the tools where they belong.
Use the built-in companion, or connect approved external AI clients through InnovationFlow's MCP connector.
Roadmapping software for four kinds of roadmap
Strategic, product, technology, innovation - whichever roadmap you're building, our toolbox above feeds straight in.
See the roadmapping capabilitiesStrategic Roadmap
Move from environmental scan to strategic direction to an executable sequence. PESTLE, Five Forces, SWOT and Business Aims feed into a roadmap that stays alive between sessions.
Product Roadmap
Sequence product bets across customer evidence, business-model logic, market positioning and adoption. Tie every roadmap item back to the evidence and assumptions behind it.
Technology Roadmap
Layer market, product and technology over time. Technology Scouting, Push/Pull linking, capability scoring and a multi-lane roadmap turn intelligence into a sequenced delivery plan.
Explore technology roadmappingInnovation Strategy
Run the full innovation arc: trend scanning, ecosystem mapping, ideation, assumption testing and capability building - connected, AI-augmented, and grounded in proven frameworks.
Free innovation diagnostic
Where does your innovation work need attention?
Take the InnovationFlow Diagnostic Snapshot in about eight minutes. Reflect on five areas of your work, then choose a question to explore with your team.
Take the free innovation diagnosticFive areas. One useful starting point.
- 1Innovation flow
- 2Roadmap method
- 3Roadmap use
- 4AI readiness
- 5Digital enablement
Optional expert support
Software backed by
experienced practitioners
InnovationFlow turns workshop outputs into connected strategy workflows: trends, SWOT, scenarios, ideas and roadmap actions stay linked, traceable and ready to update.
We work with IfM Engage, part of the Institute for Manufacturing, University of Cambridge, to offer consulting and facilitated workshops alongside InnovationFlow software. Get support with technology strategy, roadmapping process design and putting workshop outcomes into practice.
See the official IfM Engage pageIntegrated AI Companion
One companion works across your connected flow, explains the methods and proposes structured work while people control the decisions.
Roadmapping expertise
Roadmapping, strategy and technology-management methods from Cambridge practice, translated into living software and practitioner support.
Industrial Associates Network
Work with experienced practitioners through IfM Engage. Industrial Associates are affiliated independent experts who bring sector experience to consulting and workshop delivery.
Workshop Facilitation
From setup to strategy sessions - experienced facilitators can run innovation workshops for your team, with outputs flowing directly into the platform.
Security & hosting
Use our managed EU cloud, or discuss on-demand Enterprise options for on-premise deployment and private or local AI.
Every plan
Managed cloud
The standard service runs in our managed EU cloud, with encryption in transit and at rest, role-based access and row-level security. AI requests and connected services can involve additional providers.
Enterprise
On-premise / private cloud
On-premise deployment, private cloud and private or local AI are available on demand for Enterprise clients. We agree the architecture, integrations, data-processing requirements, delivery scope and pricing with you before implementation.
EU-hosted core application dataEncryption in transit & at restRole-based access & row-level security
On-premise deployment and private or local AI are available on demand for Enterprise clients. Tell us about your requirements and we'll agree the setup and delivery scope with you.
For the standard service and connected providers, see our privacy information.
Talk to us about EnterprisePricing
Try InnovationFlow free for 30 days, without a credit card. When you're ready to roll it out across your team, we'll help you find the right plan.
Free for 30 days
Start free for 30 days
Try the strategy tools and integrated AI companion with your team for 30 days, without a credit card. Trial usage and team limits apply. Consulting, workshops and Enterprise deployment are agreed separately.
- Connected strategy tools and the integrated AI companion
- Real-time collaboration with colleagues in your trial team
- No credit card required to get started
- Keep your work - everything you create carries over when you upgrade
Standard Plans
Team and Enterprise plans for rolling InnovationFlow out across your organisation. Tell us what you need and we'll find the right fit.
EnquirePartner programme
For consultancies & innovation agencies
We're building InnovationFlow alongside the people who run strategy and innovation work for a living. Partner with us to deliver sharper engagements, give clients lasting value - and help shape where the platform goes next.
Become a partnerWhite-label client delivery
Run workshops and engagements in your own brand, and hand clients a living roadmap they keep using long after the project ends.
Preferential partner pricing
Locked-in partner rates so your margins stay healthy as you roll InnovationFlow out across more client engagements.
Referral & revenue share
Earn on the clients you bring onboard, with referral and revenue-share arrangements built around how you work.
Roadmap influence & a direct line
Direct input on features and priorities, early access to new tools, and a direct line to the team that builds the product.
Get in touch
Want to discuss your requirements or book a personal call? Fill in the form and we'll get back to you.
Your enquiry goes to our InnovationFlow team. We discuss the right support with you and coordinate the next steps.
Prefer email? Write to hello@innovationflow.app.
Frequently asked questions
What is roadmapping software?
Roadmapping software helps teams connect strategic intent, market and technology evidence, initiatives, dependencies, timing and resources in a shared visual plan. Unlike a static timeline, a living roadmap preserves why items exist, how they relate and what changed as the strategy evolves.
What is InnovationFlow?
InnovationFlow is connected strategy and roadmapping software. It keeps evidence, proven methods, decisions and roadmaps in one collaborative workspace, so teams can move from first signal to delivery without losing the reasoning in between.
What methodology does InnovationFlow use?
InnovationFlow combines established strategy and innovation methods in connected digital workflows. Its roadmapping approach draws on work developed at the Institute for Manufacturing, University of Cambridge, including T-Plan. Other methods, such as SWOT/TOWS and stakeholder mapping, have their own origins, credited in the method guides. We work with IfM Engage on software development, consulting and facilitated workshops.
How does the InnovationFlow AI Companion work?
The integrated AI companion works with the context of your connected workspace. It can help design a flow, explain methodology, summarise evidence, identify gaps and propose structured work inside the relevant tools. AI-generated work follows permissions and review, so people decide what becomes part of the strategic record.
Can I use it with my team?
Yes. InnovationFlow supports team collaboration with role-based access. You can invite team members to your workspace as facilitators, editors, or viewers, and work together in real time on the same innovation processes.
Is my data secure?
Core application data is hosted in the EU, with encryption in transit and at rest, role-based access and row-level security. AI requests and connected services can involve additional providers; review the privacy information for the processing that applies.
Which strategy and innovation frameworks are included?
InnovationFlow includes 50+ connected tools across the innovation lifecycle: PESTLE analysis, trend radar, scenario planning, SWOT and TOWS, Five Forces, ecosystem mapping, stakeholder mapping, business model mapping, assumptions, roadmap planning, sustainability tools, sourcing decisions and more. The key difference is that outputs from one framework can flow directly into the next instead of being copied between slides, spreadsheets and whiteboards.
Can InnovationFlow be used for AI strategy workshops?
Yes. InnovationFlow is designed for facilitated strategy and innovation workshops where teams scan trends, diagnose options, generate ideas and build roadmaps together. AI can help suggest, cluster and enrich items, while humans remain in control of what enters the workspace and what continues downstream.
How is InnovationFlow different from whiteboards or spreadsheets?
Whiteboards and spreadsheets are useful for one-off workshop artefacts, but they do not preserve the flow between tools. InnovationFlow keeps strategy work connected: a PESTLE signal can inform a SWOT item, a TOWS strategy can become a business aim, and ideas can become roadmap items with lineage and change history still visible.
Can InnovationFlow be self-hosted or run on-premise?
On-premise deployment, private cloud and private or local AI are available on demand for Enterprise clients. We agree the architecture, integrations, data-processing requirements, delivery scope and pricing with you before implementation.
Can we use our own or a local AI model?
Yes. Private or local AI is available on demand for Enterprise clients. We agree the model, hosting, integrations and data-processing boundaries for your setup. This is a separately scoped option rather than a setting in the standard cloud service. Approved external AI clients can also connect through MCP; their own processing terms apply.
Can we get consulting and workshop support as well as software?
Yes. Use InnovationFlow with your own team, or work with us and IfM Engage on strategy, roadmapping process design and facilitated workshops. Enquire through our InnovationFlow team, who coordinate the right support. Consulting and workshops are scoped separately from the software trial.
Build strategy your organisation can keep using.
Start with the challenge in front of you. Build the flow, work through the methods and leave with a connected system, not another static workshop file.
30-day free trial · No credit card required